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6. Pochampalli saree, an exclusivity in itself
Pochampalli saree, an exclusivity in itself
The Pochampalli ikat tie-and-dye has won the Intellectual Property Rights protection. This protects the Pochampalli handloom sarees from unfair competition and counterfeit.

Pochampalli a village near Hyderabad in Andhra Pradesh is especially famous for its pure silk sarees. These sarees are famous
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for their unique designs and wonderful colour combinations.

There are about 5000 handloom weavers in Pochampalli who create sarees in traditional ikat work. They are not just weavers but skilled artisans. The ikat weave requires immaculate precision. First the yarn is dyed. Each strand is dyed on the basis of the final pattern that has been decided. This method is similar to the tie-and-dye method though relatively simpler though the results are equally majestic.

Ikat weavers get their inspiration from the Patola designs of Gujarat. Most popular are the modern ikats which are simple, woven in maximum three colours in purely geometric designs.

The weavers of Pochampalli Sarees prefer using modern synthetic colours rather than expensive vegetable dyes. This not only reduces the cost of production but also allows them to let loose their creativity to try out more complex patterns. Along with the traditional parrot, elephant, diamond, flower motifs, new and modern designs are created to meet current fashion trends. They also experiment with jacquard and dobby techniques combined with ikat.

Thus the Pochampalli Saree is exclusivity itself!

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